What use would a website be if it cannot attract enough consumers to it? Website, when it attracts good traffic, can go on to increase the revenue for the brand. Ultimately, the brand is looking for consumers and consumers are looking for better experience. Why would a consumer want to look at your website? Either it offers them the information they wish for or, it attracts them well enough.
The first reason i.e. information seeking search could lead to dull looking but loaded with information websites. This sounds good but not to consumers who wish to read but, attractive content.
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